Investment Strategies

Equity Strategy Overview
Core Growth Strategy
Focus Strategy
Equity Enhanced ETF Model
Risks to Brady Investment Counsel LLC Equity Strategies

Balanced Strategy Overview
Moderate Balance
Conservative Balance
Fixed Income
Risks to Brady Investment Counsel LLC Balanced Strategies

Risks to Brady Investment Counsel LLC Equity Investment Strategies (BICEI)

You could lose money by investing according to a Brady Investment Counsel Equity Investment Strategy, and your BICEI could underperform other investments strategies. You should expect your BICEI's portfolio value and total return to fluctuate within a wide range. Your BICEI's performance could be hurt by:

Issuer risk. Securities held by your BICEI may decline in value because of changes in the financial condition of, or events affecting, the issuers of these securities.

Management risk. Brady Investment Counsel LLC's opinion about the intrinsic worth of a company or security may be incorrect, Brady Investment Counsel LLC may not make timely purchases or sales of securities for your BICEI, your BICEI's investment objective may not be achieved, and the market may continue to undervalue your BICEI's securities.

Equity risk. Equity securities generally have greater price volatility than fixed income securities.

Market risk. Stock prices may decline over short or extended periods due to general market conditions.

Liquidity risk. Your BICEI may not be able to sell a security in a timely manner or at desired prices.

Non-U.S. issuer risk. Foreign securities (including ADRs) may decline in value because of political, economic, or market instability; the absence of accurate information about foreign companies; risks of internal or external conflicts; or unfavorable government actions, including expropriation and nationalization. Non-U.S. securities are sometimes less liquid, more volatile, and harder to value than securities of U.S. issuers. Lack of uniform accounting, auditing, and financial reporting standards, with less governmental regulation and oversight than U.S. companies, may increase risk. Some countries also may have different legal systems that may make it difficult for Brady Investment Counsel LLC to vote proxies for your BICEI, exercise shareholder rights, and pursue legal remedies with respect to investments. These risks may be higher when investing in emerging market companies. Certain of these risks may also apply to securities of U.S. companies with significant foreign operations.

An investment in your BICEI is not a deposit of a bank and is not insured or guaranteed by the Federal Deposit Insurance Corporation or any other government agency.

There are further risk factors described elsewhere in the Brady Investment Counsel LLC ADV and ADV Part II and supporting schedules.

The following bar chart is intended to help you understand the risks of investing Core Growth Investment Strategy. The bar chart shows changes in Core Growth's returns from year to year over the past 10 calendar years.

Core Growth's and all other Brady Investment Counsel LLC Equity Investment Strategy past performance (before and after taxes) does not indicate how your BICEI will perform in the future. See Investment Review and News Release sections of this web site for more information on our Core Growth Equity Investment Strategy.

Highest/Lowest quarterly results during the time period were: Highest: 23.08% for the quarter ending June 30, 2003 Lowest: -24.45% for the quarter ending September 30, 2001

Returns represent past performance and do not guarantee future results. Investment return will fluctuate with market conditions, and investors/clients may have a gain or loss when terminating a management relation Brady Investment Counsel LLC. Brady Investment Counsel LLC Equity Investment Strategy performance changes over time and currently may be significantly lower than stated. See our form ADV, ADV Part II and supporting schedules and Disclaimer & Disclosure.

Investment Strategies

Equity Strategy Overview Core Growth Strategy Focus Strategy Equity Enhanced ETF Model Risks to Brady Investment Counsel LLC Equity Strategies Balanced Strategy Overview Moderate Balance Conservative Balance Fixed Income Risks to Brady Investment Counsel LLC Balanced Strategies

Also View Our:Focus StrategyEquity Enhanced ETF Model

Equity Strategy Overview
Core Growth Strategy
Focus Strategy
Equity Enhanced ETF Model
Risks to Brady Investment Counsel LLC Equity Strategies

Balanced Strategy Overview
Moderate Balance
Conservative Balance
Fixed Income
Risks to Brady Investment Counsel LLC Balanced Strategies

Also View Our:
Focus Strategy
Equity Enhanced ETF Model