Our Competitive Advantage:

Unique Investment Strategies - Our proprietary research is the cornerstone of our investment process serving as the basis for effective investment appraisal. The ultimate objective of our equity research is to identify well-run companies demonstrating a history of quality growth in per share earnings. On the fixed income side we are dedicated discovering investments that will provide security of clients' invested capital as well as dependable income stream.

Equity Risk Control - We define risk as the probability of incurring a permanent loss of client capital. Therefore identifying well run, growing, solidly financed companies is not enough. Experience has taught us it is possible to pay too much for impressive fundamentals, even for long-term investors. The Brady Investment Counsel proprietary equity valuation model helps us avoid making such mistakes. Using this model, we establish a fair-value range for each business in which we intend to invest. Positions are added to when the shares trade at or below the low end of the range. A position is sold when an appropriate risk-adjusted return can no longer be achieved.

Low Advisory Fees - Our advisory fees are the lowest in the industry. Low fees means higher net returns for our clients and significantly improve the likelihood of meeting their investment objectives. Cutting management fees by 0.50% in a market that returns 10% annually means and additional $500,000 for every $1,000,000 invested after 20 years! Fees matter.