Investment Strategies

Equity Strategy Overview
Core Growth Strategy
Focus Strategy
Equity Enhanced ETF Model
Risks to Brady Investment Counsel LLC Equity Strategies

Balanced Strategy Overview
Moderate Balance
Conservative Balance
Fixed Income
Risks to Brady Investment Counsel LLC Balanced Strategies

Risks to Brady Investment Counsel LLC Balanced Investment Strategies (BICBI)

You can lose money by investing according to any of the Brady Investment Counsel LLC Balanced Investment Strategies (BICBI), and your BICBI could underperform other investments. You should expect your portfolio's market value and total return to fluctuate. Any and all of our balanced strategies could cause your portfolio to fluctuate within a wide range. Your BICBI's performance could be hurt by:

Issuer risk. Securities held by your BICBI may decline in value because of changes in the financial condition of, or events affecting, the issuers of these securities.

Management risk. Brady Investment Counsel LLC's opinion about the intrinsic worth of a company or security may be incorrect, Brady Investment Counsel LLC may not make timely purchases or sales of securities for your BICBI, your BICBI's investment objective may not be achieved, and the market may continue to undervalue your BICBI's securities.

Equity risk. Equity securities generally have greater price volatility than fixed income securities.

Market risk. Stock prices may decline over short or extended periods due to general market conditions.

Non-U.S. issuer risk. Foreign securities (including ADRs) may decline in value because of political, economic, or market instability; the absence of accurate information about foreign companies; risks of internal or external conflicts; or unfavorable government actions, including expropriation and nationalization. Non-U.S. securities are sometimes less liquid, more volatile, and harder to value than securities of U.S. issuers. Lack of uniform accounting, auditing, and financial reporting standards, with less governmental regulation and oversight than U.S. companies, may increase risk. Some countries also may have different legal systems that may make it difficult for Brady Investment Counsel LLC to vote proxies, exercise shareholder rights, and pursue legal remedies with respect to investments. These risks may be higher when investing in emerging market companies. Certain of these risks may also apply to securities of U.S. companies with significant foreign operations.

Interest rate risk. Fixed income security prices may decline due to rising interest rates. Fixed income securities with longer maturities tend to have higher yields and are generally subject to potentially greater volatility than obligations with shorter maturities and lower yields.

Credit risk. A security's price may decline due to deterioration in the issuer's financial condition, or the issuer may fail to repay interest and/or principal in a timely manner.

Call risk. During periods of falling interest rates, issuers of callable bonds may repay securities with higher interest rates before maturity. This could cause your BICBI to lose potential price appreciation if it reinvests the proceeds at lower interest rates.

Liquidity risk. Brady Investment Counsel LLC may not be able to sell a security in a timely manner or at desired prices.

Mortgage and asset-backed securities risk. Early repayment of principal (e.g., prepayment of principal due to the sale of the underlying property, refinancing, or foreclosure) of mortgage-related securities (or other callable securities) exposes your BICBI to a potential loss on any premium to face value paid and to a lower rate of return upon reinvestment of principal. In addition, changes in the rate of prepayment also affect the price and price volatility of a mortgage- related security. Securities issued by certain U.S. government sponsored entities (GSEs) (such as the Federal National Mortgage Association (Fannie Mae) and the Federal Home Loan Mortgage Corporation (Freddie Mac)) are not issued or guaranteed by the U.S. Treasury. In the event that these GSEs cannot meet their obligations, there can be no assurance that the U.S. government will continue to provide support, and your BICBI's performance could be adversely impacted.

YOUR BICBI's balance between stocks and fixed income securities could limit its potential for capital appreciation relative to an all-stock BICBI.

Investment Strategies

Equity Strategy Overview Core Growth Strategy Focus Strategy Equity Enhanced ETF Model Risks to Brady Investment Counsel LLC Equity Strategies Balanced Strategy Overview Moderate Balance Conservative Balance Fixed Income Risks to Brady Investment Counsel LLC Balanced Strategies

Also View Our:Moderate BalanceConservative BalanceFixed Income

Equity Strategy Overview
Core Growth Strategy
Focus Strategy
Equity Enhanced ETF Model
Risks to Brady Investment Counsel LLC Equity Strategies

Balanced Strategy Overview
Moderate Balance
Conservative Balance
Fixed Income
Risks to Brady Investment Counsel LLC Balanced Strategies

Also View Our:
Moderate Balance
Conservative Balance
Fixed Income